Shree Maruti Integrated Logistics (SMILe) Launches ‘SMILe Bhare Dhaage’ Campaign to Connect Hearts This Rakshabandhan

Ahmedabad, Gujarat, India, July 26, 2026 pressrelease.in - AHMEDABAD, INDIA, 25th July: Shree Maruti Integrated Logistics Limited (SMILe), one of India’s leading integrated supply chain and express logistics providers, today announced the nationwide rollout of its signature Rakshabandhan campaign, ‘SMILe Bhare Dhaage’.

Designed to bridge geographical divides and strengthen sibling bonds, the initiative ensures guaranteed, seamless, and hyper-reliable delivery of Rakhi, festive hampers, and gifts across India and International destinations.

Recognising that Rakshabandhan triggers a massive seasonal surge across the commerce ecosystem, ‘SMILe Bhare Dhaage’ offers a dual-focused framework serving both individual senders and enterprise clients.

From artisanal Rakhi creators and social commerce entrepreneurs to high-volume D2C brands and large e-commerce marketplaces, SMILe has deployed tailored B2C and B2B express shipping architectures to eliminate peak-season bottlenecks, ensure SLA compliance, and drive customer delight.

"Rakshabandhan is far more than a festival; it is an enduring celebration of affection, memory, and trust. Through our 'SMILe Bhare Dhaage' campaign, our objective is to ensure that geographical distance never stands in the way of shared joy. Built on four decades of reliability and speed, Shree Maruti has fortified its nationwide supply chain framework so that every sibling, whether in a major metro or a remote Tier-3 hub, receives their token of love right on time."

— Ajay Mokariya, Managing Director, Shree Maruti Integrated Logistics Limited (SMILe)

"Festive periods generate operational complexity for growing businesses alongside peak demand. With 'SMILe Bhare Dhaage', we are empowering e-commerce platforms, D2C brands, and social sellers with high-velocity fulfilment. Powered by our vast physical network of channel partners, advanced real-time tracking, optimising mid-mile transit routes, and introducing dedicated operational shifts, we are enabling businesses to achieve 99.9% on-time delivery performance so they can scale confidently while we handle the logistics."

— Pratik Joshi, Chief Growth Officer, Shree Maruti Integrated Logistics Limited (SMILe)

Key Strategic Highlights

• Time-Critical Express Shipping: Seamless domestic and international delivery powered by priority fast-tracking. Includes premium express offerings such as VayuQuickPro (Guaranteed Next-Day Delivery by Noon) and VayuQuick (Guaranteed Next Day Delivery by 2:00 PM) to handle time-sensitive festive packages.

• End-to-End Enterprise Fulfilment: Fully automated pickup scheduling, strategic warehousing, and express fulfilment tailored for e-commerce brands, D2C enterprises, and social sellers.

• Pan-India & Global Coverage: Extensive connectivity across Indian pin codes alongside robust cross-border air shipping networks for international orders.

• Protective & Tamper Proof Packaging: Specialised packaging solutions engineered to safeguard delicate Rakhi, perishable sweets, and fragile gift hampers throughout transit.