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Guides, writing tutorials, and distribution strategies for PR professionals and businesses publishing press releases in India.
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The Startup Press Release Playbook for Indian Founders
A field guide for Indian startup founders on when to issue press releases, which milestones warrant media attention, and how to build a consistent media presence from pre-seed to Series B.
What Makes a Press Release Newsworthy? 7 Tests to Apply Before You Send
Journalists receive hundreds of press releases daily. Only a fraction get published. This guide explains the seven criteria editors use to evaluate newsworthiness — and how to write to each one.
Press Release Distribution in India: A Complete Guide for 2026
How to distribute press releases effectively across Indian media. Covers outlet categories, targeting by region and industry, best times to send, and how to measure pickup rates.
How to Write a Press Release That Gets Published
A practical, step-by-step guide to writing press releases that journalists actually open. Covers structure, headlines, quotes, boilerplate, and the most common mistakes that kill coverage.
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