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Press Release SEO: How Distributed Releases Drive Organic Traffic

Press releases do more than earn media coverage — when distributed correctly, they build backlinks, boost domain authority, and drive sustained organic search traffic. Here's how SEO and PR intersect for Indian businesses.

7 min read10 Jun 2026

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Strategy

What Makes a Press Release Newsworthy? 7 Tests to Apply Before You Send

Journalists receive hundreds of press releases daily. Only a fraction get published. This guide explains the seven criteria editors use to evaluate newsworthiness — and how to write to each one.

6 min3 Jun 2026

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