LeBrands.Space Launches India's Gamified D2C Brand Search Engine and Digital Mall

Chennai, Tamil Nadu, India, September 12, 2026 pressrelease.in - LeBrands.Space Wants to Be India's Search Engine and Digital Mall for D2C Brands, Not Another Marketplace

India's D2C boom has a discovery problem. Thousands of homegrown brands, from skincare to home decor to niche fashion labels, are building genuinely good products, but shoppers still default to the same three or four marketplaces, where standing out means paying for visibility. LeBrands.Space, founded by Anny (Grace Pon Anny), is built to flip that equation.

What it is

LeBrands.Space calls itself India's D2C Brand Search Engine and gamified Digital Mall: a platform that indexes over 200,000 D2C brands across 38 categories and 380 niches, verified by website and GST, and lets shoppers search, discover, and buy directly from brand-owned digital storefronts rather than a generic listings page.

The model is deliberately different from a typical marketplace: no commission on sales, and no pay-to-play internal ads for visibility. Brands keep their full margin. Visibility is capped at 300 brands per niche, so founders aren't competing against unlimited, ad-funded noise, and the platform earns its keep through shopper engagement and brand subscriptions, not by taking a cut of every sale. Shoppers search by category, brand, or interest, and are taken directly to a brand's own digital storefront rather than a generic listing page.

Shopper Passport: making brand discovery feel like a game, not a chore

The platform's signature shopper-facing feature is the Shopper Passport, literally framed as something the shopper owns and collects, not the brand. It's a flip-book of brand-logo badges earned every time a shopper visits or engages with a brand's digital storefront, structured across three pages:

Badges: a flip-book collection of brand logos, one per brand explored

SpacePoints: a running points balance that converts into real discount codes

Wins: completed challenges, claimed rewards, and engagement streaks

Paired with existing mechanics like Trust Score, FlexiExpose (a merit-based ranking algorithm, currently under patent review), CashbackMeter, and a leaderboard/badges/streaks system, the Shopper Passport turns what is usually a one-off transaction, buying from a new D2C brand, into an ongoing collecting habit.

Built for mobile-first India

LeBrands.Space is available as an Android app , meeting shoppers where they already are rather than asking them to bookmark a website. The app carries the same brand discovery engine, Digital Mall, and gamified rewards system as the web platform, with a Brand Inbox feature (Offers, My Offers, Community, and shopper-initiated DMs with brands) recently shipped live.

An alternative for shoppers tired of algorithmic sameness

For shoppers, the pitch is simple: if you're looking for something beyond what the big marketplaces surface, a genuinely independent skincare label, a niche home-decor brand, a first-generation fashion line, LeBrands.Space is built specifically to be that discovery layer. Brands are onboarded and verified rather than crowdsourced, and the cap on brands-per-niche means the platform is curating for quality and distinctiveness rather than optimizing for whoever spent the most on ads.

In her own words

"India has hundreds of thousands of genuinely good, independent brands that most shoppers never see, because the big marketplaces only surface what pays the most for visibility," said Anny (Grace Pon Anny), Founder and Director of LeBrandsSpace Digital Private Limited.

"We built LeBrands.Space to flip that: brands keep their full margin, shoppers get real discovery, and the Shopper Passport turns finding something new into a habit instead of a chore."

The bigger thesis

LeBrands.Space is positioned not as "yet another discovery platform" but as a conversion and intent-matching layer between shoppers who already want something different and the D2C brands that make it. With early paid brand subscriptions already live, a growing digital-shop ecosystem, and coverage from outlets including ANI News and The Tribune around its brand-indexing milestones, the platform is betting that gamified engagement, not discount-driven traffic, is what builds lasting brand recall for India's next generation of D2C businesses.

Learn more: lebrands.space Founder and Director: Anny (Grace Pon Anny),LeBrandsSpace Digital Private Limited, Chennai

Media contact: discover@lebrands.space, 8111006300