The Future of Retail is Chat-Based: WaTrend Leading India’s WhatsApp Commerce Revolution

Mathura, October 12, 2025 (pressrelease.in) — and it’s happening within WhatsApp chats.
As businesses explore more personalized and direct ways to reach customers, a new model known as Chat-Commerce is reshaping how India shops, sells, and interacts online.

Among the emerging innovators in this space, WaTrend, a platform developed in India, is attracting attention for enabling local traders and small businesses to manage complete online stores — entirely through WhatsApp.

WhatsApp Becomes the New Marketplace

With India now hosting over 500 million WhatsApp users, the app has evolved from a messaging tool into a digital marketplace.
From product inquiries to orders and payments, consumers increasingly prefer conversational shopping — faster, simpler, and more personal than navigating traditional websites or apps.

Recognizing this behavioral shift, WaTrend was designed to help even non-technical users create and manage digital stores.
It allows product catalogues, real-time chat orders, automated receipts, and payment integration — all inside WhatsApp.

What sets WaTrend apart is its low-cost model.
Unlike large-scale e-commerce players like Amazon or Flipkart, which rely on heavy infrastructure and marketing budgets, WaTrend brings similar capabilities to small merchants through affordable monthly subscriptions.
This democratization of e-commerce is giving smaller sellers the chance to compete in a digital-first economy.

From Local Shops to Digital Businesses

In India’s smaller cities and towns — from Mathura to Gwalior — many small traders are beginning to adopt WhatsApp as their main sales channel.
Platforms like WaTrend have made this shift possible by offering ready-to-use automation tools, easy integration with UPI payments, and multilingual support.

Industry experts believe this “chat-first” approach could be a turning point for India’s retail sector.
It bridges the gap between traditional shopkeeping and digital entrepreneurship, without requiring extensive training or investment.

> “Chat-commerce is more than a trend — it’s the next phase of India’s digital retail evolution,”

says Ashutosh Dixit, the founder of WaTrend, who has been working on building automation tools for small businesses.

A Step Toward Digital Inclusion

The platform’s growth reflects a broader movement toward digital inclusion — bringing technology access to those who’ve historically been left out of the e-commerce ecosystem.
Its features like AI-powered responses, quick catalog sharing, and instant payment links make it suitable for both urban entrepreneurs and rural shop owners.

Observers note that WaTrend’s timing aligns closely with India’s rapid adoption of UPI and government-led digital transformation initiatives.
Together, they’re creating an ecosystem where selling online doesn’t require a website — only a phone number.

The Road Ahead

As global retail experiments with AI, automation, and hyper-personalized engagement, chat-based commerce is poised to play a major role in India’s next growth phase.
Platforms like WaTrend highlight how innovation from smaller towns can influence nationwide change.

The idea is simple yet powerful: if the customer is on WhatsApp, the shop should be too.